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23 digital guides

Marketing courses and guides

Marketing guides here focus on decisions you can actually test: who the audience is, what they need, which message earns a response, and how to measure whether it worked.

Topics range from positioning and customer journeys to email strategy, landing pages, paid media, search strategy and analytics. Each package pairs a long-form Reader with a planning workbook so you can build a real brief and a test plan for your own project.

All marketing guides

  • The Complete Copywriting Guide

    From beginner to expert: headlines, structure, SEO, ads, email, and how to land your first clients.

    $1.50 · instant digital download

  • Short-Form Video Editing: Reels, Shorts & TikToks

    A complete practical workflow for turning raw footage into clear, useful vertical video. Learn hooks, pacing, captions, sound, framing, reviews, exports, and a repeatable publishing process.

    $1.50 · instant digital download

  • Instagram Content Strategy: Reels, Carousels & Sustainable Growth

    A repeatable Instagram content system for shaping Reels and carousels, planning useful posts, and publishing with clearer purpose.

    $1.50 · instant digital download

  • Personal Brand Writing: Bios, Captions & Clear Online Positioning

    A practical writing system for creating clearer bios, captions, and positioning that make your work easier to understand online.

    $1.50 · instant digital download

  • Visual Storytelling for Social Media: Composition, Sequence & Attention

    A practical visual-storytelling workflow for using composition, sequence, and contrast to earn attention across social media.

    $1.50 · instant digital download

  • Content Planning for Creators: Ideas, Calendars & Repeatable Publishing

    A practical planning system for turning ideas into useful content, clear publishing calendars, and repeatable creative habits.

    $1.50 · instant digital download

  • YouTube Growth Fundamentals: Topics, Retention & Packaging

    A practical YouTube strategy for choosing stronger topics, earning attention, and packaging videos so viewers know why to watch.

    $1.50 · instant digital download

  • Advanced Interactive SEO Course

    From foundations to advanced strategy: keyword research, technical SEO, content, link building, analytics, AI, and audits.

    $1.50 · instant digital download

  • Marketing Positioning: Audience & Demand

    Build an evidence-led marketing positioning: audience & demand process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Customer Journeys: Intent & Conversion

    Build an evidence-led customer journeys: intent & conversion process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Campaign Planning: Messages & Measurement

    Build an evidence-led campaign planning: messages & measurement process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Content Strategy: Pillars & Editorial Systems

    Build an evidence-led content strategy: pillars & editorial systems process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Email Strategy: Segments & Useful Sends

    Build an evidence-led email strategy: segments & useful sends process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Landing Pages: Offers & Conversion

    Build an evidence-led landing pages: offers & conversion process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Paid Media: Budget, Targeting & Tests

    Build an evidence-led paid media: budget, targeting & tests process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Search Strategy: Intent & Visibility

    Build an evidence-led search strategy: intent & visibility process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Marketing Analytics: Funnels & Insight

    Build an evidence-led marketing analytics: funnels & insight process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Product Launches: Channels & Feedback

    Build an evidence-led product launches: channels & feedback process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Marketing Partnerships: Trust & Results

    Build an evidence-led marketing partnerships: trust & results process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Brand Activation: Events & Follow-Up

    Build an evidence-led brand activation: events & follow-up process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Community Growth: Participation & Advocacy

    Build an evidence-led community growth: participation & advocacy process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Marketing Retention: Loyalty & Lifecycle

    Build an evidence-led marketing retention: loyalty & lifecycle process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download

  • Marketing Operations: Workflows & Scale

    Build an evidence-led marketing operations: workflows & scale process with a practical brief, audience-aware testing, a decision record, and responsible communication boundaries.

    $1.50 · instant digital download